Marketing4.0 Making Business Better

It Begins with Empathy

Mon, 18 Jul 2011 19:56:07 -0400

This week Gary Kaskowitz (www.marketingfour.com) had the great pleasure to speak with Dawn Veselka (www.outofthebluedelivered.com) about her business. Dawn is a successful small-business startup who recognized a need in the market and chose to serve. Dawn’s business specializes in helping people connect with loved ones who are undergoing difficult times.

Throughout this interview you will hear Gary and Dawn explain how Dawn built a successful business through service, solid research, owning her niche and developing relationships with her customers. Dawn is a very caring and very sharing woman, and this includes her divulging several of the secrets to her business success to you, the listeners of this show.

While there were several successes as well as miss-steps along the way, Dawn has built successful social media and customer relationship management marketing strategies that can be universally applied by any small business owner or operator. Listen and learn how you can apply these techniques and attitudes in your own business, regardless of what industry you are in. The timeless and no-boundary ideas you will hear in this episode of Marketing 4.0 are sure to be not only useful but inspiring! So click on the link and listen now.

To Thine Own Self Be True

Mon, 11 Jul 2011 00:00:00 -0400

Effective market research is one of those business functions that most small business owners know they need to conduct, but very few do or do it correctly! Come listen to Gary Kaskowitz (www.marketingfour.com) as he is joined by Scott Gingold (www.PowerFeedback.com) as they take on some of the basic do’s and don’ts of effective market research.

Sadly, most small business owners make the mistake of either not conducting market research (bad) or conducting it so that the results are biased (worse!). Don’t be a victim to bad research and data. Listen to Gary as he interviews Scott about topics such as the two specific questions any small business owner should be asking their customers on a regular basis and how to effectively work with a market research professional.

Many small businesses ignore doing market research because they think it is too difficult or time-consuming. Yet, the reality is that the effort put into conducting effective research among your customers and potential customers pays off for itself many times over. The caveat is that the research must be conducted in an honest manner. This means that you need to reduce any bias or error you encounter at every turn, whether it be the questions you ask (or don’t ask) to the people you ask them of. So listen to this week’s episode as Gary Kaskowitz talks with Scott Gingold about how you can benefit from effective market research while avoiding the pitfalls that all too commonly occur.

The Real Truth Behind PR For Small Business

Mon, 4 Jul 2011 00:00:00 -0400

This week host Gary Kaskowitz (www.marketingfour.com) is joined by Ryan Evans (www.BiteSizePR.com) as they discuss how to conduct publicity and public relations if you are a small business owner or entrepreneur. You will hear why publicity is so important for a small business and why it is more powerful (and cheaper) than advertising.

You will also learn the specific action steps you need to take if you want to manage your own publicity efforts. Listen to this week’s episode to find out how to gauge the demand for your product or service and audiences that will want to hear your message. You will also hear why micro-audiences are often better for your publicity efforts than mass market audiences and how to cash in on the “long-tail” of publicity.

Listen to Gary and Ryan as they discuss how you can discover your business story and match this to the most interested and most receptive audiences. In today’s fragmented world of blogs, small websites, communities and social media, you need to understand how publicity can be both more effective and affordable.

All small businesses can benefit from publicity efforts, if and when they are properly conducted. Listen to this week’s episode to learn what your publicity message MUST have in it if you wish to be believed and listened to in your market. There are at least four specific steps you can take this week to get your publicity efforts rolling. Listen to Gary and his guest to uncover these and more.

Who Is Your Ideal Customer?

Mon, 27 Jun 2011 00:00:00 -0400

This week Gary Kaskowitz (www.marketingfour.com) is joined by guest Maria Marsala (www.ElevatingYourBusiness.com) as they discuss how to identify your ideal client or customer for your business. Listen to Gary and Maria as they discuss how to identify the best customers that you can serve and who can best serve you in turn. Learn how to identify and FIRE the “client from hell” so that you don’t waste any more of your time, resources, and energy pursuing customers who are only going to cause you aggravation.

Gary Kaskowitz and Maria Marsala will discuss specific tactics you can use today to begin growing your business. You will learn why most small business owners and professionals actually harm their business through their business cards, rather than helping them. You will learn how to specifically identify an ideal client or customer so that you don’t spend money going after the wrong market. You will also learn what, exactly, you need to put on your website if you wish to attract the affluent market!

Gary and Maria will share with you some of their personal war stories of small business owners who get it and those who don’t. The expression “the customer is always right” is wrong! While the customer may always be right, far too many small business owners are serving the wrong customer. Don’t fall into that trap yourself. Listen to this weeks episode of Marketing 4.0 with Gary Kaskowitz (www.marketingfour.com) and his exciting guest Maria Marsala (www.ElevatingYourBusiness.com) if you want to truly weed out those customers who give you nothing but grief and focus on those clients who will truly value you and what you have to offer.